At the 2012 NAB Show, the company announced the Blackmagic Cinema Camera, featuring interchangeable EF mount lenses. The 2.5K sensor allows enough oversampling for clean 1080p or 2K output and is announced to have a dynamic range of 13 stops.
Due to popular demand Blackmagic Design announced (at IBC in September 2012) they would add a passive Micro-Four-Thirds (MFT) mount to their line of Cinema Cameras. This move would allow adopters to use a plethora of MFT lenses, made by Olympus and Panasonic. In addition, due to the short Flange Focal Distance of MFT, and the availability of cheap third party adapters, the user could easily adapt the camera to take most of the popular lens mounts, including Canon FD. At IBC 2014 Blackmagic Design announced a production friendly PL-Mount version of the Cinema Camera.
The camera records to conventional PC 2.5" solid state drives, in either uncompressed RAW DNG or Apple ProRes and Avid DNxHD lossy formats. Apart from a few buttons the camera is accessed via its touchscreen display.